Director of Product Marketing, Wearables Artificial Intelligence Full-time

Director of Product Marketing, Wearables Artificial Intelligence

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Burlingame, CA

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At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds. Our Wearables teams at Meta Reality Labs are building products to enable people to be more present, connected, and empowered in the world. The portfolio includes both displayless and display-powered AR glasses, other form factors (e.g. wrist), as well as the software experiences that power them. We’re looking for an experienced Product Marketing Director to build and lead a team of product marketers working on a suite of AI consumer experiences for emerging wearable product. This person will be responsible for influencing early stage product development and leading go-to-market strategy for our AI experiences. The ideal candidate will be able to earn the trust of executive leadership and cross-functional partners in Product Management, Marketing, Sales, PR, and other teams, and they will bring a strong customer and business focus to what AI technology can deliver on our product. The role will report into the Director of Product Marketing, Wearables Software.

Director of Product Marketing, Wearables Artificial Intelligence Responsibilities

• Build and lead a high performing team of software and developer product marketers, managing team performance and supporting career development and growth.
• Manage a portfolio of AI and multi modal AI powered products and help shape our strategy around establishing product market fit that guides product development and sales objectives.
• Work hands-on with key stakeholders to advance project milestones and drive product market fit, including but not limited to prioritizing audience use cases and needs, identifying and sizing key markets to target, and constantly monitoring engagement and NPS.
• Partner with product leadership to influence product and business strategy with a view of customer needs and market opportunities.
• Design and lead go-to-market strategy, communications, and execution in partnership with key stakeholders, such as Product Management, Marcom, Communications, and Product Growth teams to ensure we achieve our business goals and objectives.
• Consistently build strong internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy.
• Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives.

Minimum Qualifications

• 15+ years of experience in product marketing, product management, management consulting, business strategy or a similar field.
• 8 + years of demonstrated people management experience coaching and developing team members, including experience managing other leaders.
• Track record of building partnerships with Product Management and cross-functional teams, and shaping multi-year product roadmaps and go-to-market strategies.
• Leadership experience in a global role and knowledge of diverse cultural, social and business landscapes.
• Experience owning and overseeing multiple portfolio areas and marketing vision while creating buy-in and enthusiasm from peers, individual contributors, and other leaders.
• Experience influencing and leading strategies across multiple lines of business and matrixed teams.
• Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them.
• Understands organizational health, can articulate an organizational vision, and can effectively diagnose and make recommendations to solve complex issues that may span multiple teams (including decisions around resource prioritization, top-level goal alignment, and balancing impact with team longevity).
• Bachelor’s degree.

Preferred Qualifications

• MS/MBA degree.
• Experience managing a multi-disciplinary team.
• Experience bringing new products to market.
• Experience and/or domain knowledge in artificial intelligence, augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms.
• Experience driving organizational health and an organizational vision, and can effectively diagnose and make recommendations to solve complex issues that may span multiple teams (including decisions around resource prioritization, top-level goal alignment, and balancing impact with team longevity).
• Experience with founding or leading a company or division and/or launching products and businesses.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .

$232,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.