Ecosystem Product Marketing Manager for embeddable AI Full-time

Your Role and Responsibilities
The Ecosystem Product Marketing Manager will be responsible for the activation and engagement of partners that embed and build commercial solutions with IBM technology – with focus on AI: create the Marketing Business Plan, develop messaging and storyline personalized for software companies building commercial solutions and companies embedding IBM tech, create content and assets relevant for each journey step, develop the value proposition, topics, research and identify the right audience, gain competitive insights.

Ecosystem Product Marketing Manager:

• Understands ecosystem and partnership models: mainly software companies building commercial solutions and Technology Partners (OEMs), to engage and go to market with this type of companies.
• Knows how to position AI for different audiences and roles groups (eg: startups, SW development companies that build and sell commercial solutions).
• Creates a compelling and personalized storyline about the benefits of AI/ IBM Technology to convince companies to adopt and embed.
• Innovates in approaching different tactics to target potential software companies building commercial solutions in embedding and building with IBM’s technology and become advocates of IBM.
• Manages Ecosystem’s global growth, scaling what’s working, doubling down where growth exists, and experimenting with new concepts where growth is slow.

Our IBM value proposition for software companies building commercial solutions: Accelerate your business growth and innovate with IBM. Partner with us to elevate your solutions with IBM hybrid cloud and AI technology. Expand into new markets by making the most of IBM’s global reach, network of large enterprises and established go-to-market tools and strategies that can help amplify your sales.

Outcomes to be successful:

• Increased number of new partners leads
• Increased number of transacting partners
• Contributing to business results and revenue achievement and growth yty

This is a hybrid role, attendance to the office will be required only 3 times per week.

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Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Required Technical and Professional Expertise

• Proven 3-4 years of experience in product marketing, product management, or related roles, preferably in the technology industry
• Proven experience in ecosystem, channel, partnership models in B2B
• Experience in understanding and working with AI technologies, passionate about AI
• Ability to own a project, or multiple projects simultaneously and independently, from conception to execution and ability to meet deadlines.
• Comfortable working in a cross-functional global organization with teammates residing in other time zones.

Preferred Technical and Professional Experience

Required Education
Bachelor’s Degree

Preferred Education
Master’s Degree

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Wonder if IBM is the one for you?
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Other Relevant Job Details
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.