Customer Data Platform SME – GEN AI Full-time

About Accenture & Accenture Song

Accenture is a leading professional services company that provides a wide range of services including strategy and consulting, data and analytics, technology and operation services worldwide. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.

Accenture Song is our customer organisation and works with clients across their marketing, sales and services functions. We create growth through relevance for our clients and provide a creative playground of imagination and technology. The Data & Intelligence team is part of Accenture Song and is dedicated to leveraging data to drive customer-centric experiences and business growth including:

• Customer Data Strategy: Developing data-driven approaches for strategic decision-making.
• Performance Measurement: Improving customer experiences through feedback and trend analysis.
• Digital Analytics: Optimising marketing spend and campaign effectiveness.
• Personalisation: Enhancing customer journeys with AI-driven personalisation.
• Data Orchestration: Integrating data seamlessly across platforms.
• Audience Insights: Analysing customer data to inform marketing strategies
• Generative AI Innovation: Drive new customer experiences and solutions using generative AI

About the Role

You will be part of high-performing teams tasked with driving business growth and enhancing customer experiences through data and AI. You should have demonstrable experience in the following areas;

• Identifying transformation opportunities and developing strategies and roadmaps to deliver
• Supporting delivery of Customer Data Platform (CDP) implementations for clients
• Building CRM data attributes/segments into the required specification for CRM
• Working closely with CRM Managers and Data Analysts in the upfront planning of a CRM programme
• Deep understanding on the range of customer data sources (web data, mobile app data, sales data, geo-location data etc)
• Deep understanding of data capabilities to educate the wider marketing team
• Drive awareness and understanding of the capability of the CDP and enable the business to utilise it within CRM and Performance
• Leading / facilitating design workshops
• Working with a diverse set of cross-functional stakeholders including Product Owners
• Ability to operate at all stages of a project lifecycle, from proposal to delivery
• Supporting client strategic sessions, pitches and proposals
• Experience working with senior stakeholders
• Strong analytical, problem-solving skills
• Communication skills, the ability to influence senior stakeholders and explain technical concepts to a non-tech audience
• Bringing creativity and design thinking to client problems

Your experience:

• 3+ years of relevant industry experience in Customer Data Platforms with an understanding of different vendor offerings and services
• Previous experience in a CDP/ Data Manager position and/or working with CRM functions
• Experience working closely with data analytics teams
• Strong SQL experience
• Bachelor’s degree or equivalent experience in a related discipline
• Experience in management consulting is highly regarded

Does this appeal to you? If so, we wish to hear from you.

At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position.

Please advise if you have any particular requirements, so we can look into arranging reasonable adjustments to the recruitment process. You can contact us at accessIErecruitment@accenture.com

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services-all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities. Visit us at www.accenture.com. #LI-EU

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services-creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as applicable by law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.