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Marketing Insights Researcher – AI
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Menlo Park, CA • San Francisco, CA
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Marketing Insights enhances the value Meta branded products’ deliver to people and the business. Our researchers go beyond answering briefs. They are partners who help identify opportunities and actualize marketing strategies. We’re seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team. They will work on Meta branded products, including Meta AI. This person will will be responsible for designing, executing, and delivering high impact research (both quantitative and qualitative), translating the strategic insights from this work into clear, implications, and actioning them in marketing and beyond. Resilience, flexibility, and comfort with ambiguity are a must. As is having a passion not just for doing the research, but the process that comes before and after. While the bulk of the work is product focused, this researcher should be adept at brand thinking too and understand how interactions contribute or detract from overall impressions of Meta.
Marketing Insights Researcher – AI Responsibilities
- Translate key business questions into a holistic learning plans
- Juggle competing priorities and interrogate research requests to ensure we are answering the right questions
- Design and execute qual and quant research across multiple methods. Identify the right respondent recruitment , tradeoffs, craft questionnaires, discussion guides, analysis.
- Analyze, understand, integrate product usage data, UXR, and other inputs into plans and outputs as to make coherent data-backed business cases
- Design and execute research including foundational “understand” work with key audiences, campaign development, creative and message testing
- Translate research findings into marketing strategy
- Work closely with cross functional teams (Marketing, Creative, Decision Science, Global Marketing Insights teams) – both for crafting research (key questions, messages, creatives) and actioning the results
Minimum Qualifications
- 8+ years of experience with extensive background in quantitative and qualitative research.
- Experience scoping in ambiguity
- Experience synthesizing information from multiple sources to build holistic and compelling strategies.
- Effective communication and presentation skills with a proven track record of delivering concise, executive level syntheses to influence business decisions and strategies.
- Experience to learn and navigate complex organizational dynamics by building relationships
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
$138,000/year to $188,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .