GN – SONG – MT – Content Management (Gen AI) – Senior Manager Full-time

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Content management Senior Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Content strategy, content management system, digital asset management system, omni-channel content activation | Level: Senior Manager | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad | Years of Exp: 12+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture’s Strategy & Consulting Global Network Song practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

The Content Management Senior Manager is a senior level position within the Marketing transformation vertical of Accenture GN Song.

The individual will be responsible for defining strategy for implementing and managing content management systems to drive content activation across multiple channels for the clients.

The key responsibilities will include the following:

• Create content marketing strategies and marketing plans for content distribution across all channels (including owned and paid media) and devices and create roadmap for required tech architecture, ROI measurement for content efforts.
• Strategize for content format and templates, SEO optimized content. Design and execute processes for DCO (Dynamic creative optimization), landing page optimizations to scale the traffic and leads from organic search. Use data/insights for informed content decisions, measure results, and identify opportunities for audience and traffic growth.
• Gather business requirements and translate them into content platform functional specifications and process flows, solution design for implementation of DXPs/ CMS, DAM
• Collaborate with clients and Accenture stakeholders to implement DXP, DAM, content platform solution and assist in change management and adoption of the new tool/process.
• Understand, design the internal component’s workflows/process of DAM/CMS and their integration with remaining marketing components such as MRM (Marketing resource management), workflow management, PIM (Product information management, MAM (Media asset management), digital rights and licensing management (DRM), CMP (content marketing platform), CSPs (Content service platforms) or content editing/development suites, content collaboration tools, hyper personalization tools, multi-channel marketing hubs.
• Evaluate & document business processes, existing workflows and systems, create requirements for new processes, develop use cases, and manage requirement changes. Overall, lead content management process and technology assessment, KPI and its definition, vendor assessment for different technologies including Adobe.
• Develop and manage a team of content management specialists by managing key tasks such as work allocation, time management, project SME support, hiring, training etc.
• Drive business development efforts and thought leadership in the content management space.

Key Skills:

• A strong understanding of the fundamentals of Digital Marketing and evolving MarTech/AdTech platform landscape
• An understanding of the customer journey and enabling the content and content systems across the journey
• An understanding of key digital metrics like reach, impressions, engagement rate, etc.
• A strong understanding of the content platforms and features and integration with larger MarTech ecosystem including workflow management system and analytics
• An ability to work closely with business teams including product owners and technology teams.
• An understanding of on-page SEO & keyword research, web analytics and tagging
• A keenness to adapt to learn and adapt to new technology in the digital realm.

In addition, to excel at the role, you will also need to have.

• An ability to work with the leadership to support business development and thought leadership.

• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
• Strong communication and presentation skills to share the perfect pitch with key stakeholders.
• Strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
• Identify new opportunities, develop solutions, and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering.

Read about us.

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Your experience counts!

• MBA from a tier 1 institute with preferably bachelor’s degree in marketing, journalism, communications, or a related field
• Overall 12+ years of work experience in below
  • Gathering and documenting requirements, creating and maintaining functional specifications for DXP/DAM/CMS. 8+ year of implementing web content management and/or eCommerce applications.
  • Proficient understanding of all DXP/CMS components and features like DAM, workflows, personalization, sites, how to overlay components for customizations, integration with content development suites/ remaining Martech components/ platforms.
  • Hands on experience with enterprise DXP/CMS tools such as AEM, AEM assets, Sitecore etc. Proficient understanding and working experience of DXP/CMS functionalities such as for AEM, creating and maintaining functional specifications for new AEM templates, AEM components including authoring widgets, custom widgets and workflow customization/creation.
  • Experience in distributing content efficiently and measuring impact across owned & earned channels (Website, email, blogs, social media pages, you tube etc.) and external channels such as LinkedIn, Quora, Twitter, Instagram, Reddit and content discovery platforms such as Taboola, Outbrain etc.
  • Proficient understanding of cross-browser, cross device compatibility needs, SEO fundamentals.
  • Working experience with JIRA, Confluence or similar tools. Working experience with Agile methodology and Scrum practices, writing user stories
  • Monitoring trends, analyzing data, to optimize content marketing campaigns. Identifying marketing process improvement opportunities
  • Developing / supporting development of MarTech/AdTech platform technology
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Experience in working across multiple industries.

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients.
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything-from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy’s services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services-creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

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