Brand & Content Strategist, AI for Business Full-time

Your Role and Responsibilities
IBM’s purpose is to be the catalyst that makes the world work better. As a Brand & Content Strategist aligned to our core AI for Business mission, you will play a vital role in bringing that purpose to life for our clients and partners in helping to better understand them so we can better position how our partnership and solutions help solve their biggest challenges.

The world doesn’t need more content; it needs more distinctive brands and more engaging experiences. At IBM, we create stories and experiences that matter to our audiences, move them to act, and cut through the noise in the market. We believe that thoughtful, provocative content is one of the best ways to build relationships at scale with narratives that are creatively told, uniquely delivered, and more than anything, useful to our audiences.

IBM is looking for a Brand & Content Strategist; a collaborator ready to set the strategy and lead the execution of some of our most powerful, innovative, and effective creative work leading engagement with our Supply Chain & Procurement audiences for one of our cross-organizational AI for business use cases. This is an exciting opportunity to join and make a sizable impact on an energetic, passionate team responsible for driving continued relevance for IBM’s AI solutions with our target audiences.

In this role, you will:

• Apply curiosity and understanding of the market, target audiences, and IBM’s offerings to develop compelling messaging and content strategies that deliver the right content, at the right time, to the right audiences and drive the right outcomes.
• Identify the intersections and relationships of key audience needs with industry priorities and strategic partner relationships to craft relevant and differentiated journeys for our clients and prospects.
• Collaborate and communicate with multiple groups of critical stakeholders across a matrixed organization, inspiring confidence in the recommended course of action for our brand and our business.
• Partner closely with internal and external creative partners, applying resourcefulness and creativity to develop the best creative work for IBM.
• Advocate for bold, differentiated strategies that inspire audiences to take a new course of action.

This is a Hybrid role, attendance at the office will be required only 3 times per week.

Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Required Technical and Professional Expertise

• Experience in a marketing, brand and/or content strategy role with progressive levels of leadership responsibility.
• Understanding of optimal multi-channel approach along the entire customer journey, including but not limited to social, digital, media and content.
• Development of brand & content projects involving a variety of stakeholders and disciplines.
• Experience building relationships with senior leaders and stakeholders, both internally and externally (executives, clients, agencies, business partners).
• Strategic planning and presentation; excellent written and verbal communications.

Preferred Technical and Professional Experience

• Analytical mindset to identify opportunities, test potential solutions and synthesize insights into recommendations for messaging, brand and content strategy.
• Experience working in a global team, ideally with visibility across multiple geographies.
• Experience developing messaging for a brand, business unit, or product line and cascading it across the customer journey
• Growth mindset with an appetite to experiment and fail fast in the spirit of ongoing learning and improvement.

Required Education
High School Diploma/GED

Preferred Education
Bachelor’s Degree

About Business Unit
Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media and even other IBMers. As part of our Brand & Content Strategy team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply your own passion and expertise to engage our audiences and position IBM’s products and services in a fast pace and highly competitive market. Also, there appears to be a typo in the required expertise has a typo as the following bullet is in the middle of a sentence rather than on a new line. • Strong critical thinking skills to build consensus around a new course of action.

Wonder if IBM is the one for you?
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM
IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Other Relevant Job Details
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.