APJ Marketing Program Manager- Hybrid Cloud and AI Full-time

APJ Marketing Program Manager- Hybrid Cloud and AI

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2-3 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

HPE Products, Services & Solutions power an edge-to-cloud platform with proven, transformative, and innovative IT products, solutions, and services across the following areas:

EDGE, Connect the edge. Control and harness data across edge to cloud.

DATA, Turn data into intelligence. A single source of truth from data to make smart decisions and recommendations to customers.

AI, Make AI work. Create an AI advantage by unlocking the full potential of data.

CLOUD, Create a hybrid cloud – just the way that customers need it.

SECURITY, secure data with the right level of security.

Role in summary

This role will manage marketing program conception, execution, and performance across two key parts of the HPE solution portfolio – Cloud and AI. This purview will be APJ wide.

First let us briefly look at ‘AI’, which is everywhere, disrupting every industry and opening unlimited possibilities. AI can turn questions into discovery, insights into action, and imagination into reality. HPE’s AI portfolio helps deliver real advantages for businesses, confidently turning an AI strategy into successful projects, unlocking data with simple pipelines that fuel specific models. We help train and tune those models at scale using innovative software and powerful supercomputers to improve accuracy and speed up results.

Second let us look at ‘Cloud solutions’ where HPE helps complete our customers hybrid cloud, connecting the corners of businesses, more seamlessly and more securely, providing the advantage of a cloud-that-comes-to-you. We help by providing a hybrid cloud designed to help simplify and transform hybrid cloud operations, turning data into the intelligence that is needed, with security features built in. HPE GreenLake is the cloud that comes to you. HPE GreenLake brings the cloud user experience and operating model to apps and data wherever they are.

This role will be responsible for all managing marketing metrics and aspects with sales and marketing teams including demand waterfall from different parts of the marketing execution engine. Understand business priorities from the above business units (AI and Cloud), translate them to a few key marketing priorities and then work with the extended team to

convert them into campaign execution plans that align and deliver against the business priorities.

Co-marketing is a critical part of our overall marketing charter. This job entails being the owner for some co-marketing aspects especially with a few APJ wide partners and ISV’s including SI’s with whom HPE may want to craft joint Go To Market plans.

Overall Remit

Be the single point of contact for the AI and the Hybrid Cloud business units in APJ.

Necessary Skills:
• Ability to work with Business Unit managers to understand requirements, prioritize top areas of focus and convert the same into marketing execution plans that land in the APJ markets
• Good understanding of APJ wide markets and the diversity that they offer, incl. unique opportunities and threats across markets. Good grasp of evolving industry trends and how they are shaping the APJ region (Ex Advent of Cloud, Consumption trends etc.)
• Strong analytical skills with a data-driven mindset
• Ability to work in cross functional teams within the marketing organization including Digital Media Planners, Tele and Direct Marketing Managers, Operations Managers, Event support team, Country marketing team etc.
• Good grasp over setting and tracking a diverse array of metrics including demand generation related metrics and other metrics in areas like visibility and awareness
• Digital First mindset with a strong understanding of the Digital media landscape and the role of Digital and Social Media in all end to end, multi tactic campaigns

Primary Organizational Linkages:
• Sales: Hybrid Cloud and the AI business teams in the APJ Geography
• Marketing: Digital Media Planners, Tele and Direct Marketing Managers, Operations Managers, Event support team, Country marketing team etc.
• Functional Team: Channel Mangers and Finance Managers

Potential KPIs:
• Pipeline and Revenue ROI for overall business and strategic areas of the business, with a focus on GreenLake
• Specific campaign related metrics
• Co-marketing goals with few selected ISV and SI

Key Decision influence(s):
• Drive quarterly planning cycle with said business units and influence the decision to select a few top priorities of focus for each planning cycle
• Architect campaigns that deliver and align closely with identified priorities
• Setup and monitor campaign metrics
• Help with country localization and execution including execution ownership for some APJ wide executions
• Influence Web, SoMe and Direct marketing execution calendars.

Responsibilities
• Strategic marketing outlook which encompasses the overall business objectives (Cloud/ HPE GreenLake and AI) and translate the same into a marketing plan that is aligned with the overall business directions
• Strong teaming skills and ability to leverage a matrix organisation in order to deliver the right outcomes for the said businesses
• Drive and meet HPE marketing led pipeline and closed won business targets
• Develop and enhance close working relationships with local vendors including agencies that can support the business and contribute to the campaigns. This includes managing a successful partnership with any existing marketing services agencies (MSA)
• Track and advice on HPE messaging and campaigns marketing assets. Oversee localisations.
• Continuously innovate and bring to the table new marketing execution ideas and campaign suggestions which reflect the trends that are shaping our industry
• Demonstrate HPE’s key values – Partnership First, Innovation at Heart and Bias for action.
• Be a custodian for equality, inclusion and diversity in all actions and day to day pursuits
• Plan, respect and execute within the ethical, financial and legal boundaries that HPE mandates
• Maintain and develop strong linkages with the HPE Global Marketing organisation

Education and Experience Required:
• Business Analyst (BA) or bachelor’s degree in Marketing or related business fields is mandatory; Master of Business Administration (MBA) is preferred
• 10+ of years marketing experience with a minimum of 3 years in product or portfolio marketing
• Minimum of 3 years’ experience in IT or IT related industry is a must
• Co-marketing experience and experience in administering and managing channel marketing investments will be desirable but not mandatory qualification

Knowledge and Skills Required:
• Deep understanding of multi tactic campaigns with focus on Digital Marketing
• Knowledge of marketing principles, practices, tactics, and tools (Ex. Automation Tools, CRM Tools, SoMe, Adwords, Trends etc)
• Experience in developing and driving strong outcome-oriented relationships with partners
• Excellent written/ oral communications and analytical skills
• Strong interpersonal skills; ability to thrive in matrix environments and work effectively within virtual teams
• Strong negotiation and influencing skills with vendors of HPE
• Good communication skills in English language
• Ability to work in a multi-cultural, multi-country and diverse business environment

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have – whether you want to become a knowledge expert in your field or apply your skills to another division.

Diversity, Inclusion & Belonging

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let’s Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

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Job:
Marketing
Job Level:
Master

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.