AI for Business, Product Marketing – Product-Led Full-time

Your Role and Responsibilities

As the AI for Business, Product Marketing – PLG Lead, this individual will be responsible for driving a consistent IBM POV and a successful go-to- market strategy for NCA in our priority AI products and offerings, for IBM’s largest campaign, which includes responsibility for achieving IBM Data & AI, Automation, and Consulting targets.

• You will work directly with the AI for Business Campaign Leader to translate business priorities into marketing objectives and set the strategy for our platform, priority products and offerings.
• You will partner closely with the AI Campaign Leader to bring forward and standup innovative activities to support our brand relevancy targets
• You will be accountable for clearly communicating product roadmaps across Software, Infrastructure and Consulting to Demand Strategy teams and ensuring priority product launches/feature launches are integrated into demand plans.
• You will work closely with the Product Marketing teams across Data & AI, Automation, Consulting, and Infrastructure to tailor a consistent IBM message (majoring on platform, assistants, AI services and automation)
• You will be responsible for representing Product Marketing priorities across all areas of the business (Software, Infrastructure and Consulting) in regards to the AI for Business Campaign and act as the one point of contact for Demand Strategy, Content Strategy and MCC discipline leaders to define priorities and oversee the development of the end to end campaign (from brand marketing to demand, global to geo execution, and so on).
• Guide program squads on prioritization of activities and audience based on gaps in pipeline, market opportunity, upcoming product announcements and key trends.
• You will also work closely with Demand & Experience to guide the demand strategy, Content Strategy on the content journey, and Communications/CSR to develop a robust earned media program.
• This role has direct influence on the success of the business and is measured by business revenue, pipeline, and marketing contribution KPIs.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Required Technical and Professional Expertise

General / Leadership

• Proven strong leader, able to think strategically and have a hands-on management style.
• Excellent judgement based on data, business/marketing acumen, and expert resources.
• Team player who thrives on breakthrough thinking and creativity.
• Exceptional collaboration, cultural sensitivity, and matrix management skills.
• Track record of building, developing, motivating, and managing high-performance teams.
• Strong organizational and operational skills, very comfortable with performance metrics.
• Minimum Band 7 level with 2 years of pertinent professional experience.
• Marketing and Communications Discipline.
• Business acumen and ability to build and implement marketing business plans.

Product Marketing/Communications experience:

• Identify and size buyer audiences.
• Build go-to-market architectures.
• Understand persona and buyer journey mapping.
• Create product/portfolio/ messaging and content.
• Launch major market moments, bringing offerings to market.
• Support sales routes with product/portfolio deliverables.
• Develop marketing and communications strategies and editorial calendars.
• Established ability to articulate product vision and strategy based on a complete understanding of customer and market needs (current and future).
• Strong ability to express (verbally and written) market category points of view, product value propositions, and clear differentiation from competitors.

Preferred Technical and Professional Experience

• Success in fast growth enterprise and SaaS solutions serving a worldwide customer base.
• Strong understanding of inbound, outbound & “land and expand” marketing strategies.
• Content, digital, and/or field marketing experience.
• IT and Business Automation technology market experience.

Other Relevant Job Details

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to: – Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being – Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs – Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law – Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals – Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law.

Introduction

At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Wonder if IBM is the one for you?

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world’s most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.