AI-DS I Expert Rater (English/Spanish) – El Salvador Full-time

Description and Requirements

Main Responsibilities:

• Analyze and assess advertising content according to established guidelines, providing actionable insights to enhance AI performance and compliance.
• Offer clear, well-structured feedback on content quality, with a focus on improving clarity, relevance, and cultural appropriateness.
• Actively engage in discussions with global teams to reach agreement on content evaluation, fostering teamwork and a collaborative approach.
• Use statistical and quality metrics to track AI performance, identifying areas for improvement and driving changes in line with company standards.
• Maintain up-to-date knowledge of the latest cultural and social trends, as well as guidelines relevant to advertising content.
• Handle sensitive content responsibly. Evaluate queries with sensitivity, ensuring adherence to ethical guidelines and advertising regulations, particularly when dealing with potentially controversial material.

Competencies:

• Analytical Skills: Strong analytical abilities to interpret guidelines, evaluate content, and provide data-driven feedback for AI improvement.
• Attention to Detail: Precision in following guidelines and accurately assessing content to ensure quality and compliance, particularly when evaluating sensitive or “taboo” material.
• Communication Proficiency: Excellent verbal and written communication skills to provide feedback, engage in clarifying discussions, and participate in global consensus-building sessions.
• Teamwork and Collaboration: Ability to work effectively within global teams, fostering a cooperative environment to achieve consensus on content evaluation.
• Emotional Intelligence: High degree of emotional intelligence to handle sensitive content professionally and empathetically, ensuring appropriate context and relevance.
• Critical Thinking: Proactive in identifying opportunities for improvement in AI performance and content evaluation processes.
• Cultural Awareness: Deep understanding of US cultural trends and locale-specific nuances in advertising content.
• Drive for Results: This role will bring a strong level of ownership/accountability for your success in reaching your targets daily. You will achieve your daily productivity while ensuring high quality in each case you review.
• Adaptability: Ability to adapt and to work in a fast-paced and dynamic environment.

Main Required Knowledge:

• English Proficiency: B2 level required, with strong oral and written comprehension.
• Proficient in the appropriate use of language, particularly in evaluating content that may have ethical or societal implications.
• Awareness of the ethical responsibilities tied to advertising content, especially when dealing with sensitive or controversial material.

Main Required Qualifications and Experience:

• Minimum of 1 year of experience in content moderation, rating, or data annotation. Experience in evaluating or labeling data, ideally within AI content or search relevance projects.

• Alternatively, candidates who do not meet the 1-year experience requirement must demonstrate proficiency through the following:

• Minimum of 1 year of experience in a field other than customer service (marketing, customer experience analysis, hospitality, language tutor, technical analyst, etc) – required

• Proven track record of providing high-quality feedback in previous roles, including experience in detailed reporting, constructive feedback, and consistent quality improvement.
• Demonstrated ability to manage multiple tasks and deadlines effectively, with at least 6 months of experience in fast-paced, deadline-driven environments where multitasking and prioritization were key.
• Familiarity with cultural trends in the US.
• Proven record of attention to detail, with quantifiable success in previous roles that required meticulous evaluation or quality control (e.g., error rates below a certain threshold).
• Competence in handling sensitive content: Candidates should have experience dealing with controversial or “taboo” content and must demonstrate an understanding of ethical considerations related to content moderation. Preferably, this can be measured through experience in 2 or more projects requiring sensitivity in content evaluation.
• Experience with using AI tools, data analysis platforms, or content moderation systems. Candidates should have at least 6 months of hands-on experience working with related technologies.
• At least 1 year of university studies in a relevant field is desirable.

• An academic background in social sciences, communications, or experience in a quality control role is a plus.

Additional Job Description

As an Expert Rater, you will play a key role in improving and evaluating AI-generated advertising content by adhering to established guidelines and providing detailed feedback. You will engage in consensus-building discussions with global teams, leveraging your strong analytical and communication skills. A deep understanding of cultural nuances and current trends, particularly in the US, is essential. Your ability to think critically and focus on attention to detail will be crucial in enhancing the AI’s performance and ensuring compliance with quality metrics.

Language Reference English Spanish

EEO Statement

At TELUS International, we enable customer experience innovation through spirited teamwork, agile thinking, and a caring culture that puts customers first. TELUS International is the global arm of TELUS Corporation, one of the largest telecommunications service providers in Canada. We deliver contact center and business process outsourcing (BPO) solutions to some of the world’s largest corporations in the consumer electronics, finance, telecommunications and utilities sectors. With global call center delivery capabilities, our multi-shore, multi-language programs offer safe, secure infrastructure, value-based pricing, skills-based resources and exceptional customer service – all backed by TELUS, our multi-billion dollar telecommunications parent.

Equal Opportunity Employer

At TELUS International, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence and performance without regard to any characteristic related to diversity.